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Founded in May 2003, Pixel Magic Systems Ltd. is a privately-held video technology equipment manufacturer for home theater and professional A/V markets. With offices in Hong Kong and San Jose, California, Pixel Magic sells its own brand products in over 25 countries.

Core business is to develop innovative technologies for the home theatre video processing/scaling products and high definition TV related products with complex software programming and design. In fact, they are the first developer of Linux-based video processors (Crystallio) in the world.

Pixel Magic has won several awards including Product Design Awards and Technological Achievement from the 2005 Hong Kong Award for Industry and the Innovative Design and Engineering Award at the CES Expo 2005.